Hiring a website content writer adds fresh and relevant content to your website pages, product descriptions, and blog posts. Professional content writers take on the tasks of creating content so you can continue to do what you do best: grow your business.
The second set of eyes
Content writers are skillful at reviewing websites for layout and design, ensuring your content has the proper home. The flow of a website, including images, can engage a visitor beyond the topics at hand. You want your visitors to come to your website and stay awhile.
Visiting a website and noticing the last blog post was from 2009 can send the wrong message. The owner of the business is not interested or is not active in keeping the website fresh and current. Content writers work with a content calendar to schedule posts and support the marketing strategy created by the marketing team, the content writer, and the business owner. Your customers and prospects will enjoy an organized reading list and will be exposed to your brand and voice, hopefully engaging them to purchase items from you. (or to hire your company!)
Content writers are an extension of your marketing team
A good content writer engages with your marketing team, whether internal or external. The writer’s expertise can help define the marketing strategy and create original, relevant content to support marketing initiatives.
As content writers, we take the time to learn about our client’s business, culture, values and messaging. Don’t get us wrong; that takes time. However, when spending the time to cultivate the brand, the possibilities are endless.
View from a content writer’s keyboard
Here are some random thoughts and or tidbits of writing wisdom.
- Your prospects are searching the internet to find a business that offers a product or service of interest. They will take the time to read online reviews. Fresh content builds engagement and shows a commitment to the customer.
- DIY Content, should you do it? Some business owners can create engaging content for their website or blog, but over 60% say they do not have the time or inclination to do it regularly, hence the last postdate of 2009.
- Should you hire a full-time content writer versus a freelancer? Hmm, well, we are some biased and would like to be your writers! As my dad always told me, take out a piece of paper and write the pros and cons of each. Starting with a freelancer, you can get your feet wet without the commitment and expense associated with a full-time headcount.
- Budget for content writing services. Start with whatever amount makes you comfortable, see what your analytics have to say, and adjust the budget as needed. Sometimes more is not better; it’s just more.
SEO is a whole other animal
An excellent SEO resource is worth their weight in gold. Determining your keywords and optimizing your website content and blogs should be paramount in your decisions. SEO experts working in conjunction with your content writer tends to yield the best success. We work with SEO professionals to ensure your content fully supports your SEO goals. Need the right SEO person? Contact us, and we can introduce you!
Respect and consideration for good content is critical. A good content writer embraces this mantra and will represent your brand on your behalf. Content can translate into sales. It does not happen on its own, so spend a few minutes with us and enjoy a 30-minute free consultation. It is time well spent.