A professional copywriter can make a world of difference. Each page of your website is an opportunity to engage with potential customers and clients and demonstrate why your business is the right fit for them. Whether you’re selling a product or offering a service, it’s essential to ensure that the writing on your website achieves this goal.
While you may be tempted to do the writing yourself, hiring a copywriter is essential to a successful advertising and marketing strategy because it helps ensure that the time and money you’ve invested in your website will be well spent. A copywriter can write brand-new content for your website, or they can refine and retool your existing content to increase traffic, boost conversions, and make sure your messaging and tone remains true to your brand.
What does a copywriter do?
A copywriter creates content that moves people to take action on your website, such as purchasing a product, signing up for a newsletter, joining an online workshop, or scheduling an appointment. You can find examples of copywriting just about everywhere you look—on blogs and websites, in newspaper and magazine ads, in podcasts, and even in television commercials. Below are four reasons why hiring a copywriter is a brilliant idea.
They’re trained to speak directly to your target audience.
Copywriters often have a degree in English or journalism and a strong work portfolio, which means they’re equipped with years of experience in honing their writing and communication skills. These wordsmiths know precisely how to bring your website to life with tailored content your audience will relate to.
A good marketing copywriter also has strong research skills and will take the time to dig deep into statistics, demographics, industry trends, and other related subjects to fully understand your audience. They’ll also learn the ins and outs of your product or service and your brand’s core values so they can convey those points clearly throughout your website copy.
They have the skills to craft compelling sales copy.
Sales copy is specific content that is found at key sales points. For example, if you’re selling products on your website, your sales copy will likely be found in the item descriptions alongside an “Add to Cart” or “Buy” button. If you’re offering a service, your sales copy might be on your sign-up form, where visitors can get in touch with you to schedule an appointment. This type of writing is called “conversion copywriting” because it intends to shift someone’s mindset by educating and engaging them so they’ll “convert” from being unaware of your brand to becoming a customer.
A marketing copywriter understands that writing sales copy is, first and foremost, about creating a compelling customer journey that drives people toward a specific action. To do this, they’ll artfully weave text that informs, inspires, and motivates readers. Strong sales copy should demonstrate an understanding of the customer’s experience while empathizing with their pain points. The key is establishing a connection with the customer rather than making them feel like you’re selling to them. Good copy also needs to show how your business can offer a solution that fits the customer’s needs while demonstrating your brand’s voice and influencing them to take action.
They can give your website an SEO boost.
SEO, or search engine optimization, focuses on using specific keywords in strategic places throughout your website (such as in page headers and image alt text) to help your pages rank higher in search results. Some copywriters will incorporate keyword research to achieve this goal as part of the writing process. A writer who provides SEO copywriting services is an invaluable asset because they can help drive more traffic to your website—and every visitor is an opportunity to make a sale or get a new client.
You can rest assured that your content is picture-perfect.
In addition, a copywriter will edit and proofread your content to ensure it’s in tip-top shape before you publish it on your website. This typically includes reviewing the text for tone, style, readability, grammar, spelling, and punctuation. Many copywriters are proficient in editing using popular style guides such as the Associate Press Stylebook (for AP style) and The Chicago Manual of Style, depending on the industry they’re writing for.
Hiring a copywriter saves you time, hassle, and guesswork by putting their expertise and creativity to work to make your website shine. A copywriter can also offer a fresh perspective that can help make your branded messaging even more impactful. Your website reflects your business, and a copywriter is your go-to pro for making a great first impression on everyone who visits your site.
Are you ready to hire a copywriter?
We are ready to help you add unique and relevant copy to your website! If you’re not 100% ready but want to chat about the possibilities, schedule a free consultation, and let’s see what we come up with!