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Karen Lombardo

Clear and compelling messaging makes the difference when communicating who you are and what you offer. Words on paper, on a website, or on the vows you speak on your wedding day represent your thoughts, feelings, and emotions. Your message comes alive and delivers with intent.

It is more than just words on paper and images on the internet. It is personal. I hope you enjoy the blog posts and learn more about the written word and how it can best speak for you and your business.


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Website Design in Schenectady NY
putanotherwayllc / Website Content / Website Design

What is the one thing you need for a beautiful and functional website?

Nov 13, 2020

We are website designers. Therefore, we decree that you need an experienced website designer to create a beautiful and engaging website. Ahh, but what is the critical thing you need to have?

The one thing you need to create a beautiful and functional website.

Focus. It sounds so simple, yet most clients will say they are totally focused. I am going to go out on a limb here and say, no, they are not. That is perfectly OK, and it is what we do best. Help our clients focus.

Collaborating with a client to design a website from scratch creates a window into the business’s soul. It demands the business owner to focus on themselves and their company. Often, the clients confide in us their frustration with communicating these essential points:

  • What does your business do or sell?
  • What is your competitive advantage?
  • How do you do what you do?
  • What makes you different from your competitors?

…and the most challenging question:  Who are you?

Website design in Saratoga Springs NY

Are you having trouble focusing?

The most rewarding part of the website design process is in the initial stages when these questions come to light. Together we commit to a timeline of to-do items and slowly and methodically unpack the website design and content process.

  • Determine the purpose of the website. This topic will be discussed at length in another blog post.
  • Select a design or theme for the website that best reflects the business.
  • Create a menu or navigation to highlight your products and services.
  • Write compelling content to attract your target audience and continue to engage your client base.

We consult and coordinate with your internal or external marketing team to ensure we have successfully represented your brand and messaging.

website design near me

Photo by Erik Dungan from FreeImages

We will help you focus.

Designing websites with a purpose and focus is what we love to do. We have happy clients who share their experiences and refer friends and colleagues to us.  Few things feel better than that.

Please don’t be intimidated by the daunting task of creating a website for your new business or giving an old website a facelift. Our team will be there for you every step of the way. Together we can focus, and we vow to keep you on track and deliver a professional and focused website.

We just so happen to love designing websites. Schedule your free consultation now, and let the focus on your brand and messaging begin!

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