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Karen Lombardo

Clear and compelling messaging makes the difference when communicating who you are and what you offer. Words on paper, on a website, or on the vows you speak on your wedding day represent your thoughts, feelings, and emotions. Your message comes alive and delivers with intent.

It is more than just words on paper and images on the internet. It is personal. I hope you enjoy the blog posts and learn more about the written word and how it can best speak for you and your business.


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Why is emotional intelligence in writing so important?
Blog / Business / Content Writing / Copywriting services / Emotional Intelligence / putanotherwayllc / Resumes / Sales Materials / Website Content / Writing about yourself.

What is emotional intelligence in writing?

Jul 1, 2024

Emotional intelligence involves recognizing and managing emotions through content across many mediums. As a writer crafting custom content, tapping into emotions is crucial. My clients aim to draw out specific emotional responses from their customers and prospects. My role is not just to articulate these emotions compellingly but to do so in a way that fosters engagement and connection.

What is emotional intelligence?

According to Inc.com, Emotional intelligence is the ability to recognize, understand, and manage one’s own emotions, as well as the ability to understand and influence the feelings of others. In writing, this means that the emotionally intelligent writer does not surrender to the impulse to dash off an angry email to a friend or colleague when they are upset. They can view their emotions objectively and not act on them.

From a copywriter’s chair, emotional intelligence not only empowers me as a writer, but also earns my clients’ trust. It allows me to represent them and, in turn, communicate on their behalf in website content, blogging, press releases, and other communication that will resonate with their audience.

Why is emotional intelligence in writing so important?

Understanding and applying emotional intelligence in writing is of utmost importance. It allows writers to connect with their audience on a deeper level, making their content more engaging and impactful.

Mental Health America explains that people with high EI can identify how they are feeling, what those feelings mean, and how those emotions impact their behavior and, in turn, other people. It’s a little harder to “manage” the emotions of other people – you can’t control how someone else feels or behaves. But if you can identify the emotions behind their behavior, you’ll have a better understanding of where they are coming from and how to best interact with them.

Now, let’s apply that description to a copywriter.  As copywriters, we are charged with understanding and representing our clients in the written word. Depending on the genre or industry, emotional and straightforward human interaction must be achieved in written form.  When blogging for clients or writing their website content, I first spend time with them in their office and in person when possible. Zoom is another option, but either way, being able to represent them in writing is critical for their customer engagement and brand awareness.

For example, a Trusts and Estates attorney should be kind, compassionate, proficient, and trustworthy. These traits must be evident on their website or in a blog post. It can be the first interaction a client or potential client will have with them.

A life coach should convey similar traits in addition to the ability to assist the client with making life changes and personal or professional success. It is my good fortune to be able to do this and enjoy the success of my clients.  That is what makes me get up every day and go to work!

What main characteristics of Emotional Intelligence?

What is emotional intelligence?

MindTools published an excellent article online about emotional intelligence entitled, What are the 3 C’s of Emotional Intelligence? . I like the simplicity of these three characteristics and how they apply to writing and representing your brand and organization.

The main characteristics of Emotional Intelligence are sometimes reduced to three central ideas – the 3 C’s:

  • Consciousness: being mindful of your emotions and self-aware so you can identify how your emotions impact others.
  • Compassion—being empathetic towards others; being able to identify with and understand the wants, needs, and viewpoints of those around you.
  • Connectedness – the ability to get on with others. It’s usually easy to talk to and like people with good social skills, another sign of high emotional intelligence.

Let’s talk about the elephant in the room.

Yes, artificial intelligence. In an article published on LinkedIn, Alicia D. Reece, PPC, discusses The Truth About Emotional Intelligence & AI: Thriving in an AI-Powered Era.

As AI technology advances, some feel that emotional intelligence will become redundant – assuming that AI can replicate and even surpass human emotional understanding. This notion implies that our ability to connect emotionally is no longer a unique skill.

While AI can recognize patterns and respond based on predefined algorithms, AI lacks an intricate understanding of human emotions. Emotional intelligence involves interpreting subtle cues, understanding context, and adapting responses accordingly. AI may provide insights, but the depth of emotional connection and interpretation that humans offer remains unparalleled.

Artificial intelligence has its place in copywriting and copyediting. It may be able to offer a compelling blog topic or restate a sentence or two that isn’t quite getting what you need, but AI cannot tell a compelling story or identify with a consumer looking to ‘hear your voice’ and decide to connect, purchase, or follow. These are the skills of a copywriter, a human with emotion, empathy, and understanding.

Let us capture your voice in the written word.

Spend a few moments with me and discuss your goals, whether you need an updated resume or are ready to launch your business website. My expertise is tailoring each website, document, blog, or resume to reflect your unique needs and goals, ensuring a distinctive and effective presence. Schedule a time to chat, and let’s see where it will take us.


Let us capture your voice in the written word.


Resources: The Truth About Emotional Intelligence & AI: Thriving in an AI-Powered Era., MindTools, Mental Health America, Inc.com

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