Home / Blogs / We want to capture your voice.

Karen Lombardo

Clear and compelling messaging makes the difference when communicating who you are and what you offer. Words on paper, on a website, or on the vows you speak on your wedding day represent your thoughts, feelings, and emotions. Your message comes alive and delivers with intent.

It is more than just words on paper and images on the internet. It is personal. I hope you enjoy the blog posts and learn more about the written word and how it can best speak for you and your business.


This field is for validation purposes and should be left unchanged.

Blog / Blogging Content / Branding Services / Content Management / Content Writing / putanotherwayllc / Website Content / Writing about yourself.

We want to capture your voice.

Aug 13, 2019

We help our clients find their voice. Simple right? We write content for many businesses across many industries for websites, sales materials, blogs, and email communications. How does a content writer capture someone else’s voice?

We get to know our clients by asking them questions.

We strongly believe that your voice should echo your brand. Writing in a voice that best reflects a client’s brand and beliefs makes for the best and most relevant content. The initial discussions with a client may include the following questions as part of the discovery process:

  • Tell me a bit about yourself and your business.
  • What is the key product or service we are targeting in this content?
  • Who is the audience you are targeting and what are their pain points?
  • Let’s talk about your company culture. What is your philosophy?

These questions can lend to an understanding of the company’s tone and style for the creation of the content. This is important to us. Getting to know our clients helps to build trust and ensure a smooth strategy execution. We need to capture their personality and tone. We believe they are one in the same and the content will reflect it.

What does the current content say?

It is good to review the company’s current content with them and discuss how and the content was created and for what purpose. We discuss what they want to change about it. Is it the logo or concern with the brand? Was the message they had in mind not clearly communicated to clients and prospects? Is it just old and needs a refresh?

Talk to the employees and customers to learn more.

It never hurts to get another point of view. If possible, speak with some of the employees about the company culture and how they communicate with clients and prospects.

Clients are your best advertisement. In speaking with one of our clients’ customers, we can embrace them as a resource and uncover why they use the company and what keeps them engaged with the business.

Our voice and your voice will become one.

Are you ready to take a chance and try something new? Rebrand your company, add a blog to your website, or redesign your marketing materials? We help our clients find their voice by using our voice to communicate the message on their behalf.

Let’s chat over a cup of coffee and see what we can do together.

[vcex_button url=”mailto:info@putanotherway.com” title=”Contact us” style=”flat” align=”left” color=”purple” size=”small” target=”self” rel=”none”]I am ready to be heard![/vcex_button]

Related Posts

The Role of Keywords in Resume Writing

The Role of Keywords in Resume Writing

Using keywords in resume writing has generated a great deal of conversation, with pros and cons. Overuse of most things is never a good idea, but a balance of well-placed keywords in your resume can be helpful. Using Applicant Tracking Systems can impact how the...

Six Questions People Ask a Copywriter

Six Questions People Ask a Copywriter

Whenever I am out and about in the community at events or enjoying a welcome introduction, I am frequently asked about being a copywriter. It is great when people are intrigued because I love what I do and enjoy talking about it. Therefore, I assembled the top six...

Submit a Comment

Your email address will not be published. Required fields are marked *