Unique website content originates in the mind of the business owner or their creative team. Most of us work in our business and don’t give much thought to the exciting aspects of our business, teams, products, or company environment. It is not about being catchy or trendy; unique website content is right in front of you.
Know your audience.
Website design and content should be constructed with your audience in mind.
- What is the pain point your potential customers are experiencing?
- Who are the potential customers, and I don’t mean just demographics.
- What are they looking for?
If you are a high-tech company targeting a specific market, your design and content tone should reflect that. Targeting yoga enthusiasts and mindfulness practitioners require a soft look and feel and engaging and encouraging content. Turn to your employees and customers for unique website content that reflects their experiences.
Answer their question.
Think about a question your potential visitor is typing into the Google search field. Does your website answer the question? If they are searching for dog trainers for highly aggressive dogs, and that is your specialty, do you have an H1 heading to address their question? Does your content or, better yet, a blog post highlight your skills, philosophy, and success as a dog trainer? (testimonials work wonders here too!)
Speak directly to your visitor.
You only have about 20 seconds to engage with the visitor. Make it count. Get directly to the point and then feed them more.
- Use an active voice
- Keep it simple, short, and sweet.
- Make the copy scannable so visitors can quickly skim the content.
Talk to your visitors as if they were in front of you. Utilize the words “you” and “we,” and if you are a solo, feel free to use “I.”
Create a blog, and they will come.
The benefits of blogging as an aid to help promote a business focus on engagement and conversion. Blog post engagement begins with the headline. Did you know 80% of your readers will never make it past your headline? Here is your chance to leap to uniqueness!
If done consistently and successfully, blogging can do some heavy lifting for you.
- Increase website traffic
- Attract new customers
- Show them what you know!
- Earn respect and trust
Blogs live on long after you click the button to publish. Your shared information can be a resource to people for years to come. Your analytics can show you the activity on your site and the frequently viewed blogs. Revisit older blogs and update them with new content, images or call to action.
Engage with the visitor to take action.
You have come all this way and engaged with your audience and visitors, and it is time to ask for something in return. Encourage them to take action.
- “Sign up” for a class or webinar
- “Learn more” and offer a free consultation
- “View our latest line of jewelry” and load a video with a coupon for 10% off their first order.
Unique website content can appear in creative ways in your call to action blocks. Engage your brand, colors, and logo in innovative ways to make that call to action stand out.
Is your website content unique?
Spend a few moments reviewing your website. Look beyond images and ‘see’ what your visitors might see. Ask a friend, colleague, or family member to look at your website and tell you what they experience.
Are you feeling slightly overwhelmed? No need. Schedule a free consultation and content assessment. Unique website content is within your reach, and we are here to extend a hand.