This morning I attended an outstanding seminar called Everybody Sells by John Connors of The Connors Group. John is a world-renowned author and instructor and his class was engaging and enlightening. Everybody does sell, and we could all use a little help.
As I looked around the room, from my seat, I witnessed over 20 people fully engaged and interacting with each other and with John. Interestingly enough, I noticed that the women tend to tap their feet or rock a cross leg. Men tap the desk, pens, or their phone. Body language varied from deep thinking to relaxed and information consuming! Eye contact was at 100% and I did not witness one under the table email or phone check. Unbelievable.
Selling myself and my business. What do I say?
Perhaps we were so engaged because we all need help in selling ourselves and our businesses. This group of professionals shared stories, thoughts, and advice and I began to think, can we do this when we are one on one with a prospect or client? Can we communicate effectively on our websites and social media pages to tell people what we do and who we are?
The value of the sale is you.
I will remember John’s very short and very profound statement for a long, long time. It is indeed ‘you’ as a salesperson, an business owner, a doctor, a lawyer, or a consultant. Any time you represent your professional self, it is the ‘you’ that comes through. It is the ‘you’ that people buy from.
Communicating that feeling and message is the trick.
Tell it like it is.
When communicating with clients and prospects, you can gain insight into their businesses, purchasing requirements and perhaps identify pain points and needs. But what do you do if that prospect or customer is looking for information without you, your voice, your personality? Is Google their main catalyst of communication and information? If so, you need to make sure your online presence of website content and social media content is current, up to date and addresses common pain points where you provide a solution.
Writing this content and building that ‘virtual presence’ can be easy or you may need a little helping hand. It’s okay, we can help. Send us your questions, needs or interests and we will grab a cup of coffee and chat about it with you!
Don’t be your own worst enemy, be your best cheerleader!
Special thanks to John Connors and The Connors Group. For more information or for a copy of John’s book, Everybody Sells, contact John W. Connors: 1-518-505-4836.