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Karen Lombardo

Clear and compelling messaging makes the difference when communicating who you are and what you offer. Words on paper, on a website, or on the vows you speak on your wedding day represent your thoughts, feelings, and emotions. Your message comes alive and delivers with intent.

It is more than just words on paper and images on the internet. It is personal. I hope you enjoy the blog posts and learn more about the written word and how it can best speak for you and your business.


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what's your story
Branding Services / Content Management / marketing ideas / putanotherwayllc / Website Content

Tell a story….

Apr 24, 2019

Put Another Way belongs to the Capital Region Chamber of Commerce. The Chamber is a phenomenal organization; so welcoming and supportive for all businesses, new or established. If you do not belong to your local Chamber of Commerce, please reach out, go visit them, and learn more.

The Business Referral Group (BRG) meets twice a month and this morning we had our meeting. Once a month, one member highlights their business and presents themselves and their company to the group. Today’s speaker was somewhat put on the spot and asked to present.

He told a story.

For just about 35 minutes, Alan shared some personal and professional history, talked about his family, and the journey on how he came to own a successful business. We were laughing, asking questions, and engaging with him….and each other.

How powerful it was.

Alan spoke from his heart and matched experiences with stages of his life and business. The interaction with the group was almost immediate. Although Alan was speaking, not writing, valuable content was appearing. Content can be found in multiple media formats including visual, audio and written.

Let’s capture that magic!

I thought as I listened to Alan and wondered if he had ever written any of this wonderful content down. I bet not. So often we think of things we want to use on our websites or social media platforms, but we forget or don’t know how to do it.

  • Use a recorder. Most phones and tablets have a Voice Memo app. It is simple to use and most likely always with you.
  • Text or email yourself with the ideas as you get them. You don’t even need to formulate perfect sentences…just capture the ideas.

Get help. You have the memos, emails and texts so ask for professional assistance. Content writers and copywriters like our group at Put Another Way can help you take the stories from your voice and convert them into written original and relevant content.

What about video?

Video is very powerful and so many of today’s younger consumers are accustomed to video as a source of product and service sales. Video affords a quick and simple format for talking about your products and services. There are multiple formats for video so if you are camera shy, don’t worry!

Tell us your story.

We want to hear your story and effectively share it with your clients and prospects. Spend 15 minutes with us and we will find a way to do just that!

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