Six Questions People Ask a Copywriter
The Art of Storytelling in Wedding Speeches
Keeping Your Business Fresh: Summer Housekeeping Best Practices
The simple importance of good content. As content writers we are acutely aware of the significance of relevant and quality content writing. We work with clients on a daily basis creating content, managing the content by the use of content calendars, and executing a...
I was at the gym this morning and I heard the song Unwritten, by songwriters: Danielle A. Brisebois, Natasha Anne Bedingfield, and Wayne Steven Jr Rodrigues. Listening to the words, it struck me that the lyrics could mean countless things to numerous people: “I am...
I am introducing Pack Rat Day in an effort to spark conversation about saving old things for ever and ever no matter the value. This applies to your business and your digital ‘life’ and storage. Why the term Pack Rat? The term pack rat describes a person who collects...
Often times in marketing, the graphic people get all the glory. I am ok with that. They are very talented, and I envy what they can create to stir feelings within us. Their work is beautiful, inspiring, colorful and you can just look at it and imagine…. Well, we...
Put Another Way belongs to the Capital Region Chamber of Commerce. The Chamber is a phenomenal organization; so welcoming and supportive for all businesses, new or established. If you do not belong to your local Chamber of Commerce, please reach out, go visit them,...
I came across a great article featured in a newsletter from the American Marketing Association. “What You Have to Say Isn’t Unique. How You Say It Can Be” by Nathan Thornton shares a little history on genius marketing and some tips on how you can make your marketing...
Feeling a little off on this Monday morning? Writer's block got your down? Writing is hard and writing about yourself can be challenging. It’s ok. Don’t hang your head or struggle to join the masses like the poor little penguin in this picture. (We love, love, love...
How many times have you had a conversation with someone and at the end of the discussion one party says, “Well, it's food for thought?" It may be something deeply thought provoking such as new therapy options for curing lung cancer or as silly and simple as the...
You may have heard this term before, “above the fold”. What does it mean and what is the impact it, if any, on your website? Years ago, when newspapers were the only game in town, location of a critical news story was sought to be placed above the fold of the...
Some people say writing is a gift. It takes heart and soul, luck, and hard work. It’s an exercise for the brain. Many professors over the years claimed that stretching your brain builds the skills needed to write. I write a personal blog, www.pastaonthefloor.com . I...
