Whenever I am out and about in the community at events or enjoying a welcome introduction, I am frequently asked about being a copywriter. It is great when people are intrigued because I love what I do and enjoy talking about it. Therefore, I assembled the top six most frequently asked questions and shared them here.
What Is Copywriting and What Does a Copywriter Do?
Copywriters are creators and chameleons. Creators, because copywriters build engaging and persuasive content to market an idea, product, or service to a target audience. Chameleons because we have the great fortune of writing about various topics for exciting clients, changing our voice and skills to match our clients and their business goals.
What is the Difference between Content Writing and Copywriting?
According to Forbes, Content writing involves the creation of text content to educate or entertain readers. It may drive sales as well, but that’s not its primary purpose. With content writing, you want to educate or entertain readers by creating high-quality and valuable content. Some content writing examples are blogs, white papers, and email newsletters.
Copywriting, on the other hand, involves the creation of text content to persuade readers to take some action related to your business’s sales process. For instance, if you’re trying to sell a product, you’ll need to convince prospective customers that it’s worth buying. If you’re trying to attract more calls, you’ll need to convince them that your business is worth calling. Copywriting is the art of persuading readers to take some type of sales-related action. Some copywriting examples are landing pages, social media ads, and sales-driven emails.
How Can Copywriting or Content Writing Benefit My Business?
A skilled content writer or copywriter invests time in understanding your business, goals, and, most importantly, your audience and loyal customers. However, the bottom line is that copywriting and content are your secret weapons for reaching your target audience and growing sales.
- Increase SEO by writing blog posts and web content incorporating keyword research as part of the writing process. A writer who provides SEO copywriting services is an invaluable asset because they can help drive more traffic to your website—and every visitor is an opportunity to make a sale or get a new client. SEO experts working with your content writer tend to yield the best success. I work with SEO professionals to ensure your content fully supports your SEO goals. Need the right SEO person? Contact me, and we can introduce you!
- A copywriter can write original and authentic content for your website or refine and retool your existing content to increase traffic, boost conversions, and ensure your messaging and tone remain true to your brand.
- A marketing copywriter understands that writing sales copy is, first and foremost, about creating a compelling customer journey that drives people toward a specific action. To do this, they’ll artfully weave text that informs, inspires, and motivates readers. Strong sales copy should demonstrate your understanding of the customer’s experience while empathizing with their pain points.
How Do Measure the Effectiveness of Your Copy?
Measuring the effectiveness of articles, blogs, web content, or newsletters is performed by branding and marketing specialists. As a copywriter and content writer, I defer to them to help us create the project outline. Their skills include understanding metrics and methods used to assess the impact of the copy on audience engagement, conversion rates, and overall business goals. (PS) Let me know if you need a good branding or marketing expert. I can introduce you to the right one for your business.)
What Makes Good Copy?
Good copy can be done in many ways. Today’s marketplace is buzzing about artificial intelligence and its ability to create good copy.
But good is not enough. Remarkable copy comes from human interaction, time spent in person over coffee, and on late afternoon calls unpacking a company’s goals, identifying its customers, and delivering authentic and compelling copy. The writing process cannot succeed simply by using links to online questionaries, asking a chatbot, or downloading tutorials. If these tools are to be utilized, they are best used with human interaction, face-to-face Q&As, and a meeting of the minds. Few things are impossible using genuine conversation!
Let’s start with a blog. Blogging is a great way to flex your muscles and show your clients and prospects who you are and how you can help them. I will work with you to create content that moves people to take action on your website, such as purchasing a product, signing up for a newsletter, joining an online workshop, or scheduling an appointment. You can find examples of copywriting just about everywhere you look—on blogs and websites, in newspaper and magazine ads, in podcasts, and even in television commercials.
So take a shot at it, and I can copyedit the post to ensure your keywords are well-represented and working to help you be found. Easy peasy.
What Is the Process of Creating Compelling Copy?
Creating compelling copy is all about who you hire and choose to collaborate with. Unlike engaging with other business service providers, a writer is very personal, even if your business is large. The writer is personal because they get to know you, spend time with you, and understand your business. Not from a legal or financial perspective like a lawyer or accountant, but as a member of your team. The writer must best represent you to your target audience and customers.
From personal experience, I have purchased clients’ goods and services to experience them firsthand. Sitting in the customer’s chair provides a bird’s eye view. I have attended seminars, traveled with clients, and spoken to their customers, all in an effort to represent them, their voice, and their perspective in whatever I write. I delight in this aspect of my job more than anything.
Are you ready to hire a copywriter or content writer for your next project?
Writing about yourself or your business can be challenging. You don’t need to do it alone. Hire a copywriter and enjoy the process without the stress. You will not be sorry that you invested the time. Schedule a free consultation, and let’s work together on your next project.