Hiring a ghostwriter for a business blog is incredibly common. Many small business owners do not have the time or skills necessary to write a blog. However, they do have the knowledge base, and working with a ghostwriter will afford them endless beneficial exposure.
What is a blog ghostwriter?
Like a ghostwriter hired to author a novel or publication, blog ghostwriters create blog content and post the blogs for a business. Blog ghostwriters are frequently used by business owners, marketing professionals, politicians, and other segments looking to build a following through consistent blog posting.
Will my clients know I hired a blog ghostwriter?
No, not if it is executed properly. The ghostwriter works closely with the business owner, their marketing team, or an outside agency. This ensures the writer understands the tone and voice of the business to represent them genuinely.
How much does it cost to hire a ghostwriter?
The cost associated with hiring blog ghostwriters vary depending on a few fundamental factors:
- Length of the blog post. Some writers have a minimum, and if you require greater than 1000 words, the price can increase slightly.
- Research time. In many cases, the writer will meet with the owner to gather the facts and offerings for the blog post. In other cases, research is required and is usually billed on an hourly basis.
- Location of the business and the writer. New York City will most likely be 20-25% higher than hiring a blog writer in Canandaigua, New York.
- Services required. Is the writer creating the blog post and submitting it to you in A Word document for self-posting, or are they posting the blog on your website along with the purchase of a few images?
- Social media. Do you require the writer to post the blogs on your social media pages?
How can blogging help promote your business?
Blogging can help promote a business, from increasing traffic to engaging and converting new customers. Embracing the thought of blogging can be empowering. Blogging about your company offers a unique way to communicate with your customers and prospects outside of or in conjunction with social media.
Education. Empathy. Exposure. Engagement.
Blogging is your out-of-office salesperson. Your website and blog work 24/7/365. Your website and blog are working while you are busy or away. The posts can speak to issues your customers or prospects are experiencing, and most importantly, it lets you tell a tale about your business in relation to your competition. Blogging exposes your business’s human side, values, customer philosophy, and subtly how you are different from your competition. Your blog is doing the heavy lifting with you side by side.
How do I hire a blog ghostwriter?
Very carefully and intentionally. Spend the time to meet with a few candidates and get a feel for their persona, how they engage with you, and how you think they will represent you and your business.
Take your time and ask for a sample of their work. Speak with a reference and do some research. Read their LinkedIn biographies, Google My Business reviews, and any other online information you can gather.
Do not discount the option of a visiting guest blogger. Guest blogging is exacting what you think it is. Someone writes a blog post/content on a third-party website with the intent to promote their own product or service. It occurs quite frequently with collaborative companies that do not directly compete.
Businesses are often hesitant to use a guest blogger. If you do not compete, asking someone to blog on your site widens your knowledge base. Offering useful resources will endear your clients to you and your business. Invite someone you know and trust. Soliciting guests to write on your website blindly can be tricky.
The good news? You can try it and see how it works! Few blog ghostwriters have minimums or contracts, so give it a whirl.
Ready to give it a try?
At Put Another Way, we love to write, and blogging is one of our specialties. Give us just 30 minutes and schedule a free consultation. We will show you how we can add content to your website, increase your SEO, and drive traffic to convert to sales.
What do you have to lose?
Karen Lombardo is the founder of The Virtual Copywriter LLC in Niskayuna, NY. Karen has been designing websites and delivering blogging and copywriting services to small businesses and startups for more than a decade. The company culture is relaxed, our new office mate is a rescue English Bulldog named Tillie, and the philosophy is to listen first, create later.