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Karen Lombardo

Clear and compelling messaging makes the difference when communicating who you are and what you offer. Words on paper, on a website, or on the vows you speak on your wedding day represent your thoughts, feelings, and emotions. Your message comes alive and delivers with intent.

It is more than just words on paper and images on the internet. It is personal. I hope you enjoy the blog posts and learn more about the written word and how it can best speak for you and your business.


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Keeping Your Business Fresh: Summer Housekeeping Best Practices

Jul 25, 2023

Summer housekeeping for your business can be simple and very satisfying. Most entrepreneurs and business owners do this at year’s end or the start of a new year. Why wait?

Why do I need a website refresh?

Let’s start our business housekeeping with your website.  Websites may not be living, breathing things, but your website is your salesperson in the internet universe.  Just like salespeople need training and skill development to perform well, your website needs a look and feel periodically to perform well. It does not have to be a massive overhaul. Think about these enhancements:

  • Swap out old images. The seasons change, so update an image. Hire a professional photographer. They have an eye to capture you and your surroundings that will enhance every page on your website.
  • New Product? Add a page. This is an inexpensive way to improve the content and highlight a specific service.
  • FAQs are priceless. You know your clients and prospects’ questions, so why not put them out there? FAQs about you and your business are valuable because they allow you to engage with your audience and give them a glimpse into your business.

There is one more way to refresh your website, and it is my favorite….

Why Blogging Matters: Unleashing your inner expertise!

Blog posts are everywhere. If you’ve ever searched online to answer a question or learn something new, chances are you were directed to a blog post. Here are some thoughts on blog topics to get the creative juices flowing:

  • Take your readers behind the scenes by sharing an exciting aspect of your product or service.
  • Share helpful information on a topic related to your business. For example, an accountant might share a blog post with tips for keeping track of receipts in preparation for tax time.
  • Interview an expert or a notable figure your target audience would find interesting. (This is also an excellent opportunity to cross-promote with your interviewee to drive traffic to your site and theirs!)

Blogging doesn’t have to be scary.  You can do it. The first one is the hardest, and then you are off!

Do I need a LinkedIn business page?

LinkedIn seems a mystery to so many of my clients and friends.  I am not an expert on LinkedIn (I can refer you to the experts if you need one), but I can tell you with a great degree of certainty that, yes, you do need LinkedIn.  Deciding whether or not you need a business LinkedIn page may be determined by your business.  If you are a solopreneur, a personal LinkedIn page may be sufficient.  You are the product and the face of the company.  A personal and a business page may be needed if you are more than that.  Whatever you decide to do, do it well.

  • If you’d like to create your business LinkedIn page, try this: create a page. The instructions are clear and easy to follow. Check out friends, competitors, and recognized LinkedIn pages to get a feel for how they describe and represent themselves and their businesses.
  • Schedule an hour per week to engage on LinkedIn. Share relevant posts and comment on topics that are of interest.
  • Make a short video talking about a specific aspect of your business. Let your prospects ‘meet you’ and hear your voice.
  • Should you accept my suggestion to blog, post the blog on your LinkedIn page.

If you’d like assistance with your LinkedIn page, contact me, and I will refer you to the phenomenal experts and resources I have that will make your business LinkedIn page shine.

Your logo and brand. Are you still loving it?

It is essential that you can stand behind and be proud of your logo and brand. If you are not answering with a resounding YES!, that’s okay.  You can edit, alter, or change it all together! I collaborated with a colleague to design a logo I use every October for breast cancer awareness month. You can do the same.

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Let me throw this out there- if you are going to change your logo or tweak your brand, please be sure you are doing it for the right reasons; in other words, Take. Your. Time. And if it requires a significant overhaul, contact me, and I will put you in touch with a fantastic brand development specialist!

Are you inspired to keep your business fresh?

I hope I have given you some great ideas and food for thought. As with many small boutique businesses, image and messaging is critical.  Your website, media presence, and content reflect you as a person and your company.

Schedule a free consultation, and let’s talk about your website and content.

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