You are at a networking event, an airport or any other social situation and someone that you do not know asks you what you do for a living.
Ugh. You hesitate in responding yet you live and breathe in this space every single day. C’mon, just say what you do.
Not so easy is it?
The term elevator pitch came from days gone by when you may have (wink wink) conveniently arranged to meet a boss, client or prospect in an elevator and used that time to pitch your idea, product, or service. It is short and succinct and can be said in the span of a short elevator ride, or just about thirty seconds to two minutes.
Should it stay, or should it go?
Some marketing gurus say the elevator pitch is obsolete. The methods and mediums available in 2018 to tell your tale quickly and concisely far supersede the days of the past of fast talking and smooth acting sales people.
We think there is a compromise so long as your message and vision remain the in sync. It doesn’t matter if it is 30 seconds or two pages of content on a website. Tell your tale and stick to it. Be prepared for that off chance meeting. You never know.
Thirty seconds could produce $30K in revenue. Give it a shot.