Home / Blogs / Fun Fact #12: Oldest logos in the world

Karen Lombardo

Clear and compelling messaging makes the difference when communicating who you are and what you offer. Words on paper, on a website, or on the vows you speak on your wedding day represent your thoughts, feelings, and emotions. Your message comes alive and delivers with intent.

It is more than just words on paper and images on the internet. It is personal. I hope you enjoy the blog posts and learn more about the written word and how it can best speak for you and your business.

Subscribe

This field is for validation purposes and should be left unchanged.

Branding Services / Fun Facts / putanotherwayllc

Fun Fact #12: Oldest logos in the world

Aug 28, 2018

Logos and branding live in our world from the moment we wake up and see a logo on our alarm clocks, continuing as we drive a brand of car to work and in our offices and homes. Companies spend inordinate amounts of money making sure consumers identify with their logo and brand.

This certainly is not news. While looking into creating a logo for a client,  I came across a great article on www.time.com, “These Are the 10 Oldest Logos in the World” By THOMAS C. FROHLICH and ALEXANDER KENT  on June 20, 2014.  The authors write,

“Even before global marketing campaigns, television commercials, and social media, a company’s logo has been important. Over time, as businesses and consumers have changed, most major companies have also changed their logos dramatically. Still, some logos have had incredible staying power and have lasted for decades or even hundreds of years.

The world’s oldest logos have all retained some core visual element, although several have been noticeably altered. Stella Artois, for example, is recognized by several details of its icon. The horn and the star resting above the label are the features continually represented in the brand’s history.” Read more….

Your logo can and will identify you within your market, your geographical area, and your client base. Spend some time on your logo and contact us if you need help or just someone to run a few thoughts past.

Happy pondering!

Special thanks to THOMAS C. FROHLICH and ALEXANDER KENT and time.com for the great story.

Related Posts

What is emotional intelligence in writing?

What is emotional intelligence in writing?

Emotional intelligence involves recognizing and managing emotions through content across many mediums. As a writer crafting custom content, tapping into emotions is crucial. My clients aim to draw out specific emotional responses from their customers and prospects. My...

What to Do If You Applied to a Fake Job Post

What to Do If You Applied to a Fake Job Post

You did all the right things: you researched the job market, perfected your résumé and cover letter, and diligently applied to several job openings. Then, after spotting some red flags, you suspect you may have inadvertently applied for a fake job posting....

0 Comments
Submit a Comment

Your email address will not be published. Required fields are marked *