Logos and branding live in our world from the moment we wake up and see a logo on our alarm clocks, continuing as we drive a brand of car to work and in our offices and homes. Companies spend inordinate amounts of money making sure consumers identify with their logo and brand.
This certainly is not news. While looking into creating a logo for a client, I came across a great article on www.time.com, “These Are the 10 Oldest Logos in the World” By THOMAS C. FROHLICH and ALEXANDER KENT on June 20, 2014. The authors write,
“Even before global marketing campaigns, television commercials, and social media, a company’s logo has been important. Over time, as businesses and consumers have changed, most major companies have also changed their logos dramatically. Still, some logos have had incredible staying power and have lasted for decades or even hundreds of years.
The world’s oldest logos have all retained some core visual element, although several have been noticeably altered. Stella Artois, for example, is recognized by several details of its icon. The horn and the star resting above the label are the features continually represented in the brand’s history.” Read more….
Your logo can and will identify you within your market, your geographical area, and your client base. Spend some time on your logo and contact us if you need help or just someone to run a few thoughts past.