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Karen Lombardo

Clear and compelling messaging makes the difference when communicating who you are and what you offer. Words on paper, on a website, or on the vows you speak on your wedding day represent your thoughts, feelings, and emotions. Your message comes alive and delivers with intent.

It is more than just words on paper and images on the internet. It is personal. I hope you enjoy the blog posts and learn more about the written word and how it can best speak for you and your business.


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Blog / Blogging Content / Content Management / Content Writing / putanotherwayllc / Website Content / Writing about yourself.

Does your creative brain look like this?

Mar 6, 2020

If you are like most people, encountering a blank computer screen when trying to write content triggers a great deal of angst. Your creative brain is full of thoughts and ideas, yet you are hard pressed to figure out how to round them up and release them. The notions and concepts are swirling around in your head and the deadline is looming. Take it from us, we get it.

You have an idea? Now, organize your thoughts.

Content writing takes time, plain and simple. There is no way to rush it, nor should you. Organization is critical to success. We employ numerous methods when writing content from website pages to resumes.

  • Begin with an outline of your thoughts. Capture your thoughts in one document- no Post-it notes, index cards, or multiple pieces of paper strewn across your desk. It is ok to use these to grab ideas along the way but only one final repository please.
  • Use a voice recorder and speak loudly and clearly. Play it back and listen to your voice as the ideas begin to play out.
  • Create headers or buckets to place your thoughts in categories.
  • Map it out with the result in mind: blog post, website page, marketing materials.

Get a cup of whatever your vice may be and get ready to start writing. We consume inordinate amounts of coffee here at Put Another Way!

Ding-Ding. Round one.

It takes at least two or three revisions to get on the right path. When we write blogs for our clients, it takes us 2-3 hours from start to finish. Editing is your friend. Do not be afraid to alter or change your writing piece. It is also perfectly acceptable to start over.

how to write better content

Walk away and come back later.

Yes, walk away. Get a cup of coffee and come back with fresh eyes. Better yet, have someone who knows you and/or your business read it. Get their thoughts and comments. Best way to know if you are on track? Ask someone to tell you what you do. If they know you, they have heard about your business directly from you. Believe us…it is eye opening.

When you return to the computer screen, you will have a renewed enthusiasm and perspective. You may take another swipe at it or put a fork in it. But once you have decided it is good to go, then it is indeed good to go. You’ll end up editing forever.

Are your thoughts still swirling?

Hey, writing content is not for everyone. Our clients tell us they have experienced everything from writer’s block to sweaty palms. At Put Another Way, we are not math and accounting people, so we use professional services for those tasks. If writing is not your thing, let our professional writing services help you. Calm, that craziness in your brain.

We will help you find your voice.

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