Blogging

What is a blog, and do I need one?

A blog is a creative opportunity to communicate with your prospects, customers, and employees. Your blog provides a chance to share your message, passion, and experiences. Blog posts are mechanisms to do three things:

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Drive website traffic and boost your search engine optimization. People will continue to visit your blog and engage in a relationship with your company.

Deliver thought leadership content establishing you and your business as a resource and industry leader.

Humanize your online presence. People buy from who they know, like, and trust. Your blog content can build upon those three attributes.

Blogging does not have to be intimidating. Our writers can blog on a weekly or monthly basis. Organization and commitment are critical. We swear by our Editorial Calendar to map out the blog dates, titles, and the call to action for each blog post. Writing it down makes it real. When you design the plan for the post creation and publishing dates, it should come together according to and in support of your marketing goals and strategies. Don’t have marketing goals and a strong strategy? It is okay. (I have marketing gurus that can help!)

Take the time to determine the purpose of your blogging efforts. There is nothing wrong with mixing it up a bit so long as it stays within the scope and message you are looking to deliver.