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What is the purpose of writing website content? Website content is critical to communicating your company’s message. Your content: Educates your audience and via a blog, exhibitions industry knowledge. Introduces the website as a salesperson! The content on your...
We help our clients find their voice. Simple right? We write content for many businesses across many industries for websites, sales materials, blogs, and email communications. How does a content writer capture someone else’s voice? We get to know our clients by asking...
I was at the gym this morning and I heard the song Unwritten, by songwriters: Danielle A. Brisebois, Natasha Anne Bedingfield, and Wayne Steven Jr Rodrigues. Listening to the words, it struck me that the lyrics could mean countless things to numerous people: “I am...
“I am.” Ok, arguably, “Go!” could be the shortest sentence but for my purposes, we are going to use “I Am.” There are scholars who argue I am is not a complete sentence. A complete sentence contains a subject and a verb. Therefore, they claim "Go!" is the shortest...
This morning I attended a wonderful networking event sponsored by the Capital Region Chamber. It is called Network by 9 and it is a type of speed dating/pitching for networkers…..or novice networkers. I love this event and I am so honored to be the group facilitator...
We have all been there. You are looking for something fresh to write about and the thoughts are swirling in your head. The blog content and words are not flowing and will not come out! You are facing a blank computer screen like a brick wall taunting you to come up...
Our clients often ask us, “Do I have to do a call to action?” Do you have to add a call to action? No. Do you need to add a call to action? We think so! What is a call to action (CTA)? Some of you may be thinking, are you kidding? Be kind. This is a no judgment zone...
I am introducing Pack Rat Day in an effort to spark conversation about saving old things for ever and ever no matter the value. This applies to your business and your digital ‘life’ and storage. Why the term Pack Rat? The term pack rat describes a person who collects...
Put Another Way belongs to the Capital Region Chamber of Commerce. The Chamber is a phenomenal organization; so welcoming and supportive for all businesses, new or established. If you do not belong to your local Chamber of Commerce, please reach out, go visit them,...
We all familiar with The Sound of Music and how one incredibly famous the song goes: “Let’s start at the very beginning. A very good place to start. When you read you begin with A-B-C when you sing you begin with do-re-mi.” by Rodgers & Hammerstein, 1965....
