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One of the first questions people think of when looking to hire a content writer is, “How do I hire a content writer?” I find it interesting that people can be intimidated by a content writer. You have all the knowledge; content writers are there best to represent...
Sitting in front of your computer or tablet faced with the task of writing a blog post can be challenging. You may be sitting in awkward silence or trying to focus on an office or house full of blog writing distractions. The opportunities to be side-tracked can be...
A persuasive product description should provide the consumer with, of course, details, features, and benefits. These bits and pieces of information are essential but more critical is the why. Why should the consumer purchase your product or service? How do you...
Hiring a website content writer adds fresh and relevant content to your website pages, product descriptions, and blog posts. Professional content writers take on the tasks of creating content so you can continue to do what you do best: grow your business. The second...
Just creating and typing the title for this blog post was concerning. Are we focused too much on working within the constraints of the pandemic? Should we attempt to just find our way to conduct business as usual with our current clients and new prospects? People are...
If you are like most people, encountering a blank computer screen when trying to write content triggers a great deal of angst. Your creative brain is full of thoughts and ideas, yet you are hard pressed to figure out how to round them up and release them. The notions...
The simple importance of good content. As content writers we are acutely aware of the significance of relevant and quality content writing. We work with clients on a daily basis creating content, managing the content by the use of content calendars, and executing a...
Almost, and without exception, you will hear the term “elevator pitch” on a daily basis. The elevator pitch is defined as “a succinct and persuasive sales pitch.”- Dictionary.com We tend to use this ‘pitch’ when in initial conversations with people we meet at...
Most consumers are unaware that they are exposed to social proof influencing. I remember being a kid and the commercial came on that stated, “Four out of five dentists surveyed recommend sugarless gums for their patients who chew gum.” Trident used this testimonial to...
Think of your homepage as your front door. The welcome mat is freshly swept, and the front door is clean and inviting. The doorbell rings a sweet chime and upon entering, your guests begin to sense and receive your tone and vibe. They are beginning their investigation...
