The Virtual Copywriter
Recent posts
What you need to know about the rehearsal dinnerMay 26, 2022
Should the Bride Give a Speech at Her Wedding?October 3, 2021
How to Write a Mother of the Bride SpeechSeptember 26, 2021
Top 3 most common blog writing distractions
Sitting in front of your computer or tablet faced with the task of writing a blog post can be challenging. You may be sitting in awkward silence or trying to focus on an office or house full of blog writing distractions. The opportunities to be side-tracked can be...
Why is website navigation so important?
Even the most robust and visually appealing websites can evoke frustration to visitors if they cannot navigate the content. The navigation is the foundation of your website. Easy and efficient navigation is a must when designing a website. The navigation is a roadmap...
5 assignments you need to complete before creating your website
Starting a business is so exciting! We are fortunate to work with start-ups and solopreneurs looking to create their very first website. During the initial conversation, we find that often, the pre-website preparation has not been done. Through no fault of their own,...
Happy Holidays and Best Wishes in the New Year
Just about this time every year, my clients ask me to write holiday blogs, social media posts, and assorted pieces for the holidays. I am so fortunate to have them and even more so that they entrust me with capturing and communicating their holiday sentiments. Time...
Year-end checklist for your website and brand
Yes, this is another checklist, but we'd like to think it's not your run-of-the-mill checklist. You have probably been barraged with emails telling you to perform tasks and manage checklists regarding your year-end finances, budgeting, purchasing, and human resource...
4 things you can do to write a headline that gets attention
If we polled fifty busy business people and asked if they remember the title of the last blog post they read or the content itself? Just about 60% will say they remember the content. But you ask, "Aren't you writing today about headlines that get attention?" Why, yes,...
We are saddened by the loss of our loyal office mate, Izzy
I wanted to take a moment to thank you all for your kind words, texts, and emails upon learning that our wonderful old Pug, Izzy, passed away last night. Perhaps some may think it is silly to create a business announcement about an old pug. To those of you that have...
What is the one thing you need for a beautiful and functional website?
We are website designers. Therefore, we decree that you need an experienced website designer to create a beautiful and engaging website. Ahh, but what is the critical thing you need to have? The one thing you need to create a beautiful and functional website. Focus....
How to create website content without losing your mind
Content writing is not for the faint of heart, nor is it the end of the world. The design of the website and the content within must work together. We are often asked to write content for web designers, and the most successful collaboration occurs when we compose the...
What is a Call to Action, and why is it more than just a button?
You know what a Call to Action is. We have been exposed to thousands of them. It is that seemingly innocent little button, tab, or box that asks you a question or begs you to act: Learn More Get Started Buy now Install now Sign up Get the scoop Try it Free Donate You...