The Virtual Copywriter
Recent posts
What is a Ring Warming Ceremony?October 6, 2022
Why Hire a Copywriter for Your Website?September 29, 2022
When is the best time to publish a blog post?September 14, 2022
Do you really need a cover letter?
Do you really need a cover letter? You're not going to like this, but the answer is, it depends. In our pandemic, remote interview world, the cover letter controversy is front and center. What is a cover letter? The cover letter is a separate document that you send...
Should you redesign your website or start from scratch?
Are you feeling like it’s time to redesign your website, but you’re not sure if it’s worth the expense vs. starting from scratch? You are not alone. Websites need to be regularly updated and content refreshed, yet does that mean starting from scratch? Why redesign a...
Why do people hire web designers when there are DIY website builders out there?
People hire website designers when there are DIY website builders to create professional and effective websites. Startup companies and solopreneurs often lack the funds and the time to hire a web designer and turn to DIY website builders. The myth that all website...
How can blogging help promote a business?
Blogging can help promote a business, from increasing traffic to the website to engaging and converting new customers. Embracing the thought of blogging can be empowering. Writing about your company offers a unique way to communicate with your customers and prospects...
How do I hire a content writer?
One of the first questions people think of when looking to hire a content writer is, “How do I hire a content writer?” I find it interesting that people can be intimidated by a content writer. You have all the knowledge; content writers are there best to represent...
Top 3 most common blog writing distractions
Sitting in front of your computer or tablet faced with the task of writing a blog post can be challenging. You may be sitting in awkward silence or trying to focus on an office or house full of blog writing distractions. The opportunities to be side-tracked can be...
Why is website navigation so important?
Even the most robust and visually appealing websites can evoke frustration to visitors if they cannot navigate the content. The navigation is the foundation of your website. Easy and efficient navigation is a must when designing a website. The navigation is a roadmap...
5 assignments you need to complete before creating your website
Starting a business is so exciting! We are fortunate to work with start-ups and solopreneurs looking to create their very first website. During the initial conversation, we find that often, the pre-website preparation has not been done. Through no fault of their own,...
Happy Holidays and Best Wishes in the New Year
Just about this time every year, my clients ask me to write holiday blogs, social media posts, and assorted pieces for the holidays. I am so fortunate to have them and even more so that they entrust me with capturing and communicating their holiday sentiments. Time...
Year-end checklist for your website and brand
Yes, this is another checklist, but we'd like to think it's not your run-of-the-mill checklist. You have probably been barraged with emails telling you to perform tasks and manage checklists regarding your year-end finances, budgeting, purchasing, and human resource...