The Virtual Copywriter

What to Do If You Applied to a Fake Job Post
You did all the right things: you researched the job market, perfected your résumé and cover letter, and diligently applied to several job openings. Then, after spotting some red flags, you suspect you may have inadvertently applied for a fake job posting....

What Are the Impacts of Applying to a Fake Job Posting?
Finding a new job requires an investment of time and energy, from working with a résumé writer to creating an outstanding cover letter and résumé to polishing your LinkedIn profile and then combing through job listings and submitting applications. And when you land...

Six Tidbits of Advice for College Graduates
As a resume writer, I find May and June particularly busy. Whether because of my experience, role as a mom, or profession, I am asked for advice with almost every resume I write. I do not consider myself a wise old sage, but I have been around the track a few times,...

Why You Need to Write Your Own Cover Letter
After putting your time and energy into compiling a solid résumé and tweaking your LinkedIn page, it can be tempting to skip the cover letter and get on with submitting your application. After all, most people don’t even look at cover letters anymore, right? Wrong....

10 Red Flags to Spot a Fake Job Posting
You’ve researched the type of job you want, you hired a résumé writer to help you craft the perfect cover letter and résumé, and you beefed up your LinkedIn profile. Finally, you’re ready to start applying for your new job. Before you submit your first application,...

What is a Privacy Policy, and Do I Need One?
Many overlook the importance of a website’s privacy policy, but it's crucial. During our website development process, when addressing content creation, we emphasize the significance of a privacy policy to our clients. Their reactions vary, including inquiries about...

Overcoming Public Speaking Anxiety for Your Wedding Speech
Public speaking anxiety is often the primary concern deterring individuals from accepting the Maid of Honor or Best Man roles. Indeed, the fear of addressing a crowd is so daunting that some opt out of participating in weddings altogether. I also share your...

The Role of Keywords in Resume Writing
Using keywords in resume writing has generated a great deal of conversation, with pros and cons. Overuse of most things is never a good idea, but a balance of well-placed keywords in your resume can be helpful. Using Applicant Tracking Systems can impact how the...

Six Questions People Ask a Copywriter
Whenever I am out and about in the community at events or enjoying a welcome introduction, I am frequently asked about being a copywriter. It is great when people are intrigued because I love what I do and enjoy talking about it. Therefore, I assembled the top six...

Keeping Your Business Fresh: Summer Housekeeping Best Practices
Summer housekeeping for your business can be simple and very satisfying. Most entrepreneurs and business owners do this at year's end or the start of a new year. Why wait? Why do I need a website refresh? Let’s start our business housekeeping with your website. ...




