The Virtual Copywriter
Recent posts
Keeping Your Business Fresh: Summer Housekeeping Best PracticesJuly 25, 2023
What is an ATS Resume?June 19, 2023
Wedding Ideas for Blended FamiliesMay 11, 2023
Recipe for Successful Blogging
Successful blogging does not happen without a plan or, in this case, a recipe. Blogging provides a platform for you to promote your business and show your customers and prospects what you know and how you can help them. Promote your business by earning respect and...
What is a hero image?
Are you looking for a hero? It’s late in the afternoon, and you are sitting at your desk wondering what to do about dinner. So, you turn to Google and enter the search term, “Italian restaurants near me.” The first item in the results list looks great, so you click...
Should you hire a blog ghostwriter?
Hiring a ghostwriter for a business blog is incredibly common. Many small business owners do not have the time or skills necessary to write a blog. However, they do have the knowledge base, and working with a ghostwriter will afford them endless beneficial exposure....
Tips for writing unique website content
Unique website content originates in the mind of the business owner or their creative team. Most of us work in our business and don’t give much thought to the exciting aspects of our business, teams, products, or company environment. It is not about being catchy or...
Why your website is important to your sales team
A website plays numerous roles as a part of a company’s marketing and sales teams. Website designers work in conjunction with these two teams to create a vehicle to support the company’s sales and growth goals. We asked Denise Horan, founder, and CEO of Integrated...
What is the difference between a domain name and web hosting?
Our clients ask us almost every day to explain the difference between a domain name and web hosting. We understand it can be confusing for a start-up company already overwhelmed with the process of launching their new business. What is a domain name? Your domain name...
Do you really need a cover letter?
Do you really need a cover letter? You're not going to like this, but the answer is, it depends. In our pandemic, remote interview world, the cover letter controversy is front and center. What is a cover letter? The cover letter is a separate document that you send...
Should you redesign your website or start from scratch?
Are you feeling like it’s time to redesign your website, but you’re not sure if it’s worth the expense vs. starting from scratch? You are not alone. Websites need to be regularly updated and content refreshed, yet does that mean starting from scratch? Why redesign a...
Why do people hire web designers when there are DIY website builders out there?
People hire website designers when there are DIY website builders to create professional and effective websites. Startup companies and solopreneurs often lack the funds and the time to hire a web designer and turn to DIY website builders. The myth that all website...
How can blogging help promote a business?
Blogging can help promote a business, from increasing traffic to the website to engaging and converting new customers. Embracing the thought of blogging can be empowering. Writing about your company offers a unique way to communicate with your customers and prospects...