The Virtual Copywriter

Keeping Your Business Fresh: Summer Housekeeping Best Practices
Summer housekeeping for your business can be simple and very satisfying. Most entrepreneurs and business owners do this at year's end or the start of a new year. Why wait? Why do I need a website refresh? Let’s start our business housekeeping with your website. ...

What is an ATS Resume?
If you’re submitting your resume for an online job posting, there’s a good chance your application will go through the employer’s ATS before it reaches a recruiter or hiring manager. While it’s true that not every company uses an ATS, a whopping 90 percent of large...

Do I need a LinkedIn Profile if I Have a Resume?
Yes! You need a LinkedIn Profile even if you have a resume. Job seekers should have an updated LinkedIn profile and a resume…each performing a different function. Your resume does not replace your LinkedIn profile and vice versa. What is the Purpose of a Resume? A...

Can you hire an obituary writer?
Hiring an obituary writer is quite common. Immediate family members are thrown into the funeral process, and the thought of writing about their loved one is overwhelming and emotional. Engaging with an obituary writer ensures that your sentiments and thoughts are...

How do you write about your authentic self?
Your authentic self. Hmm. What does that mean to you, and do you know your authentic self? As a copywriter, blogger, resume writer, and overall content creator, I write about people, their passions, and their businesses. I love what I do and the people I meet. Often,...

Want to write? I can help.
Happy New Year from all of us at The Virtual Copywriter. I hope your lives are full of success, hope, and love. I help my clients write about success, hope, and love, yes, even love. So how lucky am I that I work with big and small companies writing blogs about legal...

Why Hire a Copywriter for Your Website?
A professional copywriter can make a world of difference. Each page of your website is an opportunity to engage with potential customers and clients and demonstrate why your business is the right fit for them. Whether you’re selling a product or offering a service,...

When is the best time to publish a blog post?
Why don’t comedians say the punchline before telling the joke? Because timing is key. So, when is the best time to publish a blog post? Timing is everything when it comes to sharing content– including blogs. Blogs are a phenomenal way to flex your muscles, answer...

The Fundamentals of Blogging and Why It’s Important
Blog posts are everywhere. If you’ve ever searched online to answer a question or learn something new, chances are you were directed to a blog post. And because you’re reading this blog post, it’s probably safe to assume that you’re interested in starting your blog....

How to Create a Call to Action in Your Blog Posts
A compelling call to action in a blog post facilitates the reader’s ability to engage with you during or after reading the content. A call to action (CTA) plays a significant role in customer engagement and lead generation. What is a call to action? Call to action is...