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Guest blogging is exacting what you think it is. Someone writes a blog post/content on a third-party website with the intent to promote their own product or service. It occurs quite frequently with collaborative companies that do not directly compete. Guest blogging...
Successful blogging does not happen without a plan or, in this case, a recipe. Blogging provides a platform for you to promote your business and show your customers and prospects what you know and how you can help them. Promote your business by earning respect and...
Hiring a ghostwriter for a business blog is incredibly common. Many small business owners do not have the time or skills necessary to write a blog. However, they do have the knowledge base, and working with a ghostwriter will afford them endless beneficial exposure....
Blogging can help promote a business, from increasing traffic to the website to engaging and converting new customers. Embracing the thought of blogging can be empowering. Writing about your company offers a unique way to communicate with your customers and prospects...
Let’s be honest. Your mojo has left the building. Whether you are struggling with the adjustment of remote working or have difficulty focusing, your blogging mojo has taken a hit. Creativity 0. Stress 1. What is blogging mojo? Mojo is what gets us up in the morning as...
Just creating and typing the title for this blog post was concerning. Are we focused too much on working within the constraints of the pandemic? Should we attempt to just find our way to conduct business as usual with our current clients and new prospects? People are...
We blog for a number of companies and all of them have asked that very question. The line is thin between self-serving and selling and staying in communication with your clients. Our clients are concerned about blogging when the coronavirus has dramatically changed...
Most consumers are unaware that they are exposed to social proof influencing. I remember being a kid and the commercial came on that stated, “Four out of five dentists surveyed recommend sugarless gums for their patients who chew gum.” Trident used this testimonial to...
In a word, yes. Content is key and fresh, quality, unique content raises those Google crawler eyebrows! Your website content may or may not change as the material is somewhat ‘set’ describing who you are and what you do. Blogging helps you connect with your readers...
People hire website designers when there are DIY website builders to create professional and effective websites. Startup companies and solopreneurs often lack the funds and the time to hire a web designer and turn to DIY website builders. The myth that all website...
